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HAPPINESS ONTHEMOVE AWARD

HAPPINESS ONTHEMOVE AWARD

Call for entries

Call for entries:

Sun 21 May

Cortona On The Move

Via Roma 31
52044 Cortona


www.cortonaonthemove.com

Cortona On The Move Festival

HAPPINESS ONTHEMOVE AWARD


Call for entries
Deadline: Sunday, 21 May, 2017, 23:59 CET

The great Italian comic actor Antonio De Curtis, stage-name Totò, said that making people laugh is far more difficult than making them cry. Transferring this concept to photography one could say that the portrayal of drama, suffering or tragedy is easier than portraying happiness.

On this premise, the Happiness ONTHEMOVE prize was introduced to the festival as the in-house competition in partnership with Consorzio Vino Chianti (Chianti wine producers' consortium) and with the media partnership of Pagina99. For this contest, all photographers are charged with the task of documenting happiness, the joy of life and the beauty that surrounds us while boldly challenging the old truism which claims "no news is good news".

It's not by pure chance that we talk about extreme challenges. In this image-obsessed, social-media age we have created, happiness has been devalued to a mere platitude. A sort of contrived theatrical, or situational comedy depicting the subject of the 'selfie' during a snatched moment of false euphoria to be flashed before their 'friends' (and perfect strangers), thereby reducing the concept to a purely superficial dimension in an endlessly repeatable series of clichés.

The challenge of Happiness ONTHEMOVE is to find stories that explore the deeper aspects of happiness. Everyday stories. Stories that at first glance seem quite ordinary, but which nevertheless make us smile and give us glimpses of the realistic happiness of life: not always easy, not always visible. Above all - never banal.

The winning entry, selected by an international jury, will win 5.000 euros and will be exhibited at Cortona On The Move 2018.

More information and application: http://www.cortonaonthemove.com/open-calls